Showing posts with label Change. Show all posts
Showing posts with label Change. Show all posts

11 January 2021

What Are You Going to Do Now?

My Excellent Panda, Copyright 2013 Terrell Neasley

 “Our human compassion binds us the one to the other – not in pity or patronizingly, but as human beings who have learnt how to turn our common suffering into hope for the future.” 
– Nelson Mandela

With respect to photography... Nudes, Travel, and Change seem to be ongoing themes in my blog posts. Nudes and travel are what this blog are all about. However, the element of change works it's way in there like mortar between bricks. Change is what makes the Nude and Travel bricks in photography either stronger or weaker. Right now, I don't get to shoot nudes that much. The change in the travel industry has lessened my ability to travel. But it may be something different for you if you shoot wildlife or sports, for instance. Regardless of the genre, change will help you grow in your chosen field or it will make you quit it.

Change is not all bad. We dislike it because it robs us of options and choices. It takes away the comfortable and familiar and replaces it with "different". It can be inconvenient or it can be insurmountable and thus forces us to adjust or choose to do something else. Regardless, we are left with something unfamiliar to what we are accustomed to and no longer have the ease of routine and familiarity that we used to.

Twenty Twenty-One is upon us and brings with it Winds of Change more than any other year since any of us have been alive. Americans will soon have a new resident of the White House and if the recent course of events tell us anything, challenges indeed lay ahead. There is a vaccine for Covid-19 now, but travel still remains an interrupted and unpredictable affair. Therefore, the question I am asking is, what are you going to do now?

My Excellent Panda, Copyright 2013 Terrell Neasley

I'm not just asking rhetorically. I'm interested in knowing YOUR plans. Maybe you can impart some wisdom to me. As for me? Umm... well, I wanna continue to remain in Vietnam and work on some personal development. Taking lots of pics goes without saying. I still need to find my epic shot here. But yeah, hopefully I can get some stability. I'd like to remain for another two years and really search this place out in more depth both photographically and understanding the culture. If I get residency, I'll take some classes to learn Vietnamese. 

How do you carry on with your photographic career? Will you find something else to do for a while? Has this pandemic affected your ability to shoot, (whether you earn a living at it or not)? I know I have lots to figure out. Photo sales for me have been non-existent for a year almost. I read a recent blog post of another travel blogger whose entire income is derived from booking his guided travel tours. There are none for him right now. So what happens if the travel industry doesn't pick up this year? I wonder. He's not the only one in this predicament. How does the industry shift to something more survivable? Or hold out until it is better? 

My Excellent Panda, Copyright 2013 Terrell Neasley

It's my hope that none of us put down the camera. I pray we keep shooting. Make money at it or not, I don't think we can afford to forget the pure joy of photography. Maybe we are not selling or printing much. Maybe we aren't getting the gigs. But I think there are still things to do. I got a cousin who's on a rampage right now in Texas as she's BUILDING and becoming stronger in her photo game. That tells me there are still opportunities. But don't go flooding Texas. Be worth your salt and find those opportunities where you are. Money or no. 

Now is definitely a good time to advance your skills. Take online courses. Improve your lighting ability. If there is ONE area of photography that I KNOW people consistently neglect, it is LIGHTING! Don't give me that natural light shooter BS. I've been around long enough to know most people fear flash or think it's too complicated and expensive. EVEN if that were the case, I've still seen people misuse natural lighting. Sometimes they don't take advantage of using it at the right time or they don't know how to block or bounce light with flags or reflectors. Natural light shooters should know a little something about light direction, intensity, and color. Is the light hard or soft? How can you use shadows? Are the highlights too strong? See, it's more than just cameras and lenses and shooting while the sun is up.

There's lots to learn for everyone. I still feel so dumb about a lot of things. I hope 2021 brings a new hope for all of us. 

My Excellent Panda, Copyright 2013 Terrell Neasley


20 December 2020

On the Passion for Travel and the Changing World

 

Art Model, @Kayci.Lee, ©2018 Terrell Neasley

My mother recently sent me something regarding a pilgrimage letter by a woman named Egeria. It's about her insatiable desire to make a religious trek to Israel and document her experience for people she left at home. The author used her venture as the premise of his article which focused on people's need... no, passion to go out and see the world, to know unknown places, and journey beyond familiar horizons. 

Of course, my mother thought of me when she came across this in some of her Bible studies. Most people associate travel with a vacation. For Egeria, this is a way of life and a means to an end. Travel, in and of itself, is not the main goal. Her desire was not the journey... at least not as I interpret it. The goal was Israel. The means was the pilgrimage. Ergo, travel is the means to accomplish her objective.

Art Model, Jenny Copyright 2019 Terrell Neasley

Sometimes it is solely about the destination. I've often said, the only thing that sucks about travel is the actual travel. In so many cases this is true. Unless you have posh means to do so, that will be the reality of the majority who don't. The experiences WHILE you travel are the moments that make the reality of travel worthwhile. The culmination of the destination and the experiences enroute will dictate whether you chose to endure the travel again. 

This time last year, I had returned to the US after two months in Argentina and a few weeks in Peru. I can tell you that flying through four countries and having to check in AND out of immigration and customs at each country sucked! Waiting in the long cattle lines to check in for your flight or get your visa stamped blows! The constant aggravation of wondering if you'll make your next flight and knowing there is a real and valid possibility you won't can be daunting. 

Art Model, @Athena Demos ©2019 Terrell Neasley

Or, how about taking a 14-hour shuttle that is filled beyond the seating capacity. Yes, this is the case. I've watched a woman trying to maintain some dignity while sitting in the lap of a man she had never met before. Six hours in, you would have thought they were a married couple as she slept in his arms.

No, it's not always like that. I've had some pleasant experiences as well, and its usually because I had good company that made it all bearable. Although rare, there have been some circumstances where my means of travel was notably and memorably pleasant for one reason or another. I do not count on those situations being a regular occurrence.

I like to call this one, "The Schwarzenegger"
Art Model, @Kayci.Lee, ©2018 Terrell Neasley

Nonetheless, it is the passion for travel that makes us endure any of the hardships. Otherwise, I would have come home a long time ago instead of nearing 3 years on the road. Like Egeria, I try to document my experiences and write about the people I meet, cultures I learn about, and the myriad of unique places I visit and explore. A picture may be worth a thousand words, but let me be frank with you. A thousand words will never let you understand the uncertainty of sitting on cargo on the back of a commercial fishing boat in the middle of an unexpected storm at sea because its the only thing going out to the island you need to get to. An album of photos will not help you track the line of choices that led you to say yes to a group of Nicaraguan bikers when they ask you to go on an adventure with them 10 minutes after you meet them. And nothing the world has to offer will help you understand the feeling of abject loneliness that makes you question your decision to stay in a foreign country during a global pandemic. 

You must travel on your own and have your own experiences. Yours will be unique from mine. I have almost died on occasion... occasionS would be more accurate. But this is no more different than the same things that happens around you every day already. People  have traffic accidents, get robbed, and for one reason or another, people die every day. The world is changing. People are working and being educated remotely. The covers are being pulled back on a different way of life. New opportunities are afforded to more people to move beyond the traditional, the ordinary, and societal norms. How will you adjust, in order to, not just compete, but thrive? Will you continue to make buggy whips and then complain about losing your job?

Art Model, Jenny Copyright 2019 Terrell Neasley

I made a photobook once, called "Where I Have Been". I made it exclusively for my mother, because I know she will not ever get to see the top of a mountain. Therefore, I wanted her to see from the eyes of her own blood the world from a high above overlooking the magnitude of an immense valley. She does not see well. I will not get her to climb a mountain with me. However, now she can have a perspective of the world from eyes that she gave birth to. 

My point is that I know everybody can't do this. But there are many of you who have great eyes AND knees! You have your youthfulness, vigor, health, or whatever. Anthony Bourdain suggested to sleep on the floor if you have to, but find a way to travel! I'm not exceptional, but I know every one can't be like me. I made the choice to dump everything and be gone in pretty much a single day around the beginning of November of 2017. By January 7th, I was flying. That's drastic for a lot of people. I get that. That's just who I am. 

Art Model, @Athena Demos ©2019 Terrell Neasley

And I'm not even suggesting you travel right now! Or even outside the US, for that matter. What I am saying is that with the changing world, you can begin preparations NOW! You can make changes and learn the habits that will allow for a different lifestyle. If you do have a passion for travel, I can't think of a better time in your life than right now to begin. If you want my advice, don't worry about the money. Worry about getting rid of DEBT!! If you did want to travel right this very second, then yeah... it's possible. Many countries are opening up again, even for US citizens. It's a pain... but then again, I just told you that's the nature of travel. 

The world is changing. What changes are you willing to make?

09 December 2017

On the Concept of Change

Art Model, Kristi C. © 2017 Terrell Neasley
Boy, oh boy, oh boy...

If there is one thing you can count on in this life, it's change. If you're not ready for it, able to anticipate it, or otherwise adapt to it, you will live your life on your ass instead of your feet.

Okay. Recent events have transpired that have made me rethink and alter my future plans that I may have detailed in my last blog post. October had to have been one of the most challenging months I've had in some time. Southeast Asia...well, sorta but some other things will come first. And I'll get into all that later, as in probably another blog post. I'm encouraged, though by the way the course of events were laid out. If my back procedure had not been scheduled when it was which made me delay my SE Asia trip, I'd likely been less prepared than I am today. So I'm glad I was home throughout October and November.


But for right now, just to let you know I haven't stopped blogging, I wanted to catch you up on some shots I got to do with Art Model Kristi C. when she visited Las Vegas sometime around this past October. When she called and told me she was going to be in town, my brain went into overdrive to arrange a shoot. She was only here for a few days and my time with her was limited. So maximizing the opportunity was the name of the game. We got two locations that were ultimately quick in and out shots due to time limitations, but I think we did a great job in accomplishing our objectives.

We shot near Vegas and even with the time constraints we bee-lined up and back into Utah near St. George virtually on a whim. Of two locations, we actually got FOUR different scenes and any one of them seem non-related to the other three. I'm pretty sure we spent more time on the road then actually shooting. I definitely wanted more, but as she had more objectives then just shooting with me while in Vegas, you gotta respect a model's time. So taken what's given and making the best of it is all you can do. And I think we did well with that. So since this is a much shorter blog post than usual, I'll fill in the rest with pics. Enjoy


















08 June 2014

What Will the Future Pro Camera (DSLR) Look Like?

Art Model Katherine and Hades, ©2008 Terrell Neasley
"Progress is impossible without change, and those who cannot change their minds cannot change anything."
~ George Bernard Shaw

This is one of the debates that spawn rumors about the demise of the DSLR. Every since the Mirrorless systems have been on the market and gaining steam, the question has been on whether or not the DSLR will survive. But I pose a different question... WHY do we CARE??

I guess the people who care most about this question will be the DSLR loyalists who can't make the transition to something new. These will be the Canon or Nikon users who swear by their larger full frame systems and large fast glass. The DSLR has been around since the mid-1930's and has been successful since the '60's as the go-to system over the rangefinder. Its transition to digital in the early 90's has spawned an out of control evolution, dare I say REVOLUTION in the field of photography. But the main feature of the DSLR, which gives it its TTL benefits, is the MIRROR. The mirror sits in a mirror box and reflects the image the camera sees into a pentaprism that bounces the image up to be seen through the viewfinder. This mirror box accounts for the size of the DSLR, even though technology has allowed many of them to be smaller than the cameras they replace.

But here are a few things I think the pro camera will have in the next 6 years and the DSLR will go the way of the twin lens reflex. Sure it'll be around, but it will not be mainstream.

Art Model, Mary ©2006 Terrell Neasley
1. No Mirror Box
Well, I think this is first and most obvious. Current mirrorless systems are gaining ground fast. 3 things that kept DSLRs above the Mirrorless systems this same time last year were Speed WITH auto focus AND metering between shots, full frame resolution, and again with speed with respects to frames per second. Well, we now have full frame mirrorless systems with the Sony A7/A7R systems. The A7R boasts a sensor pretty much the same as what's in Nikon's 36MP D800E. In fact, Sony MAKES the sensor for the D800's. They are also gaining in frames per second since the Olympus OM-D EM-1 will shoot at 10fps, but the problem is that is can only do this at a locked AF and exposure. Trust me, somebody's gonna be promoting that feature within the year. By proving the mirror box as an antiquated system, I predict most cameras being sold in 6 years will not have one.

2. No Shutter
I think this too will disappear before long as tech improves. Cameras are quickly becoming computers that take pictures. Firmware updates come as about as frequently as ones for your desktop, (although not quite as much for iPhones). So how will we take pics? Simple...the sensor will soon easily turn on and off in blinding speeds and eliminate the restrictions of an 1/8000 shutter speed. You'll be able to get 1/128,000 shutter speed on your new pro camera and stop a bullet in flight as it is discharged from a firearm, provided you had enough light. But who's shooting above 1/8000th of a second shutter anyway? The main gig the faster shutter will be used for shall be frames per second. With a sensor that cuts on and off with blinding speed, you be looking at sports photographers who'll be able to shoot 100 frames a second. Yeah, media capacity will have to increase as well.

Anonymous Art Model, ©2006 Terrell Neasley
3. Video Capture will be much more common
Every single camera made these days will do 1080p video. Well, except for Nikon's Df. The Canon 70D has features more attuned and designed for video use even more than photo. Video quality will improve and in 6 years, pro-level cameras will likely shoot 6K video. It might just be easier to shoot video instead of attempting to capture that decisive moment photographically and then pulling a single hi-res image from the video file. But I still believe video is gaining in popularity. Therefore more people will want to learn video capture the same way people are flocking to cameras and photo. Technology has made it easier to capture, edit, and share images. Vids will be no different.

4. Lytro Tech in Mid-Level Systems and Above
If you hadn't at least heard of the Lytro system, you're wrong. Lytro uses revolutionary tech to allow post capture focus points. Basically, with shallow depth of field compositions, you can elect to change the point of focus and chose something in the foreground or change it something in the background AFTER you've already taken the shot and are editing it in your post work. I'll let you read up on it instead of getting into a bunch of details when all I want is a paragraph for this post. But suffice to say, the company just announce its latest version of its light field capture camera. But I have a feeling that a major manufacturer will buy the company out and integrate its tech into its own systems. [Just came across this article about an MIT team using this same technique for cell phones.] Nikon hasn't shown this type of innovation in recent years and Canon tries to play it to safe stay traditional. I see Sony picking up this company in the next few years and integrating it into their mirrorless systems. Watch and see what I tell you.

Art Model Viki Vegas ©2011 Terrell Neasley
5. More Wireless Options
Wireless options will be the norm for any new camera coming out in about 3 years. Pro level systems will be no different. It will be a standard feature, but they will do more. Your camera will essentially be a phone that takes pictures instead of making calls with a 4G, LTE, or whatever they may be calling it in a few years. Simply put, it will have its own IP address and be able to connect to internet at will with wireless speeds that will be able to transmit directly to the cloud no matter the file size. Wireless capabilities will, before long, reach speeds and capabilities that far outpace the camera files sizes and it will be seemingly instant. Cameras will likely still have high capacity media cards, SD or otherwise, but images will have the ability to download straight to a cloud storage source instead of just to your phone or tablet.


Art Model, Tiffany ©2008 Terrell Neasley
6. Cameras with Apps and Touch Screen Functions
Menus are being simplified big time. Sony and Fujifilm have camera controls that are becoming more similar to App controls and it will continue. The Leica T is probably leading the pack in this regard. Our Leica rep for B&C Camera came by to update us on some Leica training. He introduced us to the Leica T system that has just hit the shelves. There are FOUR buttons on this thing. Everything else is operated via touch screen and app functions. In fact, let me just say that this system is probably the prototype for the rest of its systems. Likely the M-series will be modeled after this same tech in a few years. Its been Samsung who has been the spearhead in this regard, though. They started it with the Galaxy point and shoot cameras which has not evolved into their NX systems. The NX-30 is, in all likelihood, the camera that will most likely meet all of my predictions if they don't falter or get knocked out by competition...again, I'm thinking Sony.

In any case, I don't see the DSLR being in the picture in its present form anyway. But back to my original question. Why do we care? Cameras and photography has been in a constant state of evolution. The DSLR replaced the Film-based SLR. They are still around, but less and less people are shooting with them and manufacturers aren't producing them any longer. Prior to the SLR, pro photogs used entirely different systems. This link depicts early sport photography cameras that weighed in at 120 pounds. The thing looks like a howitzer. But my point is that technology drives change and cameras cannot stay the same. So why do we care whether or not the DSLR will still be here in 6 years. The DSLR is a tool in order to do photography. IMHO, its the photography that matters. How its captured, doesn't concern me as much as long as its good quality per my standards and looks like what I imagined it to.

13 August 2013

The Evolving Photographer

Art Model, SuzN ©2013 Terrell Neasley
"It's evolve or die, really, you have to evolve, you have to move on otherwise it just becomes stagnant."
~ Craig Charles 

None of us can remain stagnant in any of the different professions we work in. It used to be that you could work the same job or within the same company, at least until you were ready to retire and then the employer would take care of you throughout your golden years. That paradigm concluded when the industrial age gave way to the information age and the information age has been getting exponentially faster at an ever accelerating rate. I would wager that Moore's Law has even been halved, as well.

This has never been more true than in the photography trade. The former barriers to entry of the high price of gear and years of apprenticeship have given way to cheaper cameras and a flood of entrants that prefer full auto to learning the trade. Technology has not only leveled the playing field, but dropped it below sea level behind a dam that has cracks. 

Art Model, SuzN ©2013 Terrell Neasley
So what do we do now, fellow photographers? We change, that's what. We don't acquiesce to clients like the photogs who panic and start giving away their work for free. We don't abandon the print in favor of handing over Hi-Res images. But we do change. And that starts with CREATIVITY! Creativity brings back the craftsmanship to photography that we've dearly lost. This is no different of a time than when Polaroid came out with instant film. There was the same level of ire from "true" photogs towards instant film. It was the same with disposable cameras. Well, this is the digital age and its no different. Our clients and the general public are looking for the next evolution in the digital realm to see what we come up with next and its already happening when you look at the inspiring work of Benjamin Wong or Chase Jarvis

So how do you begin to make that next evolutionary step? You keep learning and stay open-minded. I learn from different sources, one of which are podcasts. Chances are, whenever I'm driving, I've got my earbuds in listening to TWIP (This Week in Photography), hosted by Frederick Van Johnson. Let me just focus on him for a second. Frederick Van Johnson is the owner of MediaBytes, a marketing and consulting firm and he hosts a varying panel of photographers and photo experts who discuss photography news and photo topics of interests. Lately, he has given a lot of focus to the Mirrorless genre, such as his latest episode, "Reflecting on Mirrorless". I've listened to it FIVE times now and I have to say, it's been very timely for me and here's why.

Art Model, SuzN ©2013 Terrell Neasley
"What's dangerous is not to evolve."
~ Jeff Bezos 

For myself, it began last Summer with my switch from Canon to Nikon. I used to carry two large camera bodies and just about every L-Series lens out there. But after switching to Nikon AND reorganizing my business more towards travel work, I felt the need to carry less gear. The Nikon D800E solved my needs for high resolution for fine art, but I could not invest in a second body at the time because I could not find a suitable complement from Nikon for my D800E. Today, the closest is the new D7100. I feel like I would love that camera, but I am still hesitant. 

Art Model, SuzN ©2013 Terrell Neasley
My real interest has been with the Sony RX-1r, the only compact full-frame camera on the market, which also has eliminated the anti-alias filter over the sensor like my D800E. Ideally, the Leica M Type 240 mated with a Summicron-M 35mm f/2 lens would be my choice, but I can't see shelling out $11K on that just yet. And the more I think about it, the Sony NEX-6 would also serve me well in the field. Both of those platforms have some features yet to be included that would make my choices more concrete. However if not for my need for the high resolution, I could potentially travel with just the Sony systems.

Art Model, SuzN ©2013 Terrell Neasley
So I have to change! I can't hold onto the idea of big DSLRs and heavy lenses. I'm not getting rid of my Nikon, but it will share time with Sony very soon, (and the Leica if God truly decides to bless me!) And I've got to step up my work. I've got to offer more. I've got to give my client something they haven't seen. Is this hard? Yes and no. I've already subscribed to the fact that my services are not for everyone. If you hire me, its because you want MY talents and are comfortable with my fees. Price-conscious clientele are probably not going to be as cool with me and I understand that. My creativity comes at a premium and I am not afraid to recognize that or ask for the sale. So as long as you know your market, you can stop wasting time outside of it.

So what about you? What are you doing to differentiate, evolve, and become more creative? That question needs to be answered every morning you get up. I know because I face it every day and do not always like to answer that question. But face it I must. Move on to the next gig and focus on the goals at hand.

Here is a Von Wong installment for your enjoyment:

25 December 2012

Getting into Photo, Part 5... The Business



Heather Rae in Guatemala from In Search of Squid © 2012 Terrell Neasley
 Merry Christmas, Everyone. I hope you've found the information in this series helpful so far!

Heather Rae in Guatemala from In Search of Squid
© 2012 Terrell Neasley
This is probably the hardest part of this series and likely the most important. Why? Because you can have excellent gear, be great at your work, and still go hungry in this profession. On the flip side, how many times have you seen a photog's work and absolutely KNOW your shots are better, yet that guy is making bank, getting the cool gigs, is published on a regular basis, and has their work plastered in galleries/corporate hallways, etc? The only difference between you and THAT guy is the fact that THAT guy knows how to market his business, network effectively, and manage his operations and money. THAT guy probably doesn't have a cashflow issue. When something breaks or is needed on the fly, they just go buy it. You'll see them getting paid 10 times what you might get for the same if not better work.



Peter Lik is on top of his game (Bio). He has established a brand and a reputation that commands 6-figures for a single print. He gets to travel all over the world, getting access to shoot in locations that you will probably never ever be aware of much less see. He's got million dollar galleries in at least 4 locations on the Vegas strip alone. The odds say you will never ever do enough work to account for even one of his best-selling prints. Your chances at achieving a single percent of his career results are about a million and five to one. The question is... Can you be that one? Is it possible to actually attain even more accolades, notoriety  and fame than Peter Lik? Well, the correct answer to that question is an emphatic, yes. I guess a better question might be, do you want to.


The Photographers You Idolize Are No Better Than You - (Business excerpt by Lee Morris)
"Hugely successful photographers are master businessmen and women. If they aren’t good with business, they hire someone who is. Most of these photographers have agents that can not only help them find jobs but also do all of the negotiating. If these photographers don’t have a private agent they will have a manager on staff that deals with this aspect of their business. Underbidding a job in many cases is worse than overbidding and these photographers know exactly how to negotiate with each client/campaign."


Heather Rae in Guatemala from In Search of Squid
© 2012 Terrell Neasley
I think the potential is there. This is America. (Peter Lik is Australian.) In this day of age, you have almost every tool to be successful in this business available to you. This isn't like the Medieval days where the chances of you moving up from a peasant to a person of nobility and wealth was nigh impossible. In the last 20 years there have been more wealth made from newbies than in any other time in history. The requirement to be middle-age, white, and male is no longer the mainstream to achieving substance today. Children are creating millions of dollars with ideas. A kid fed up with having his Halloween candy taken away after a night's worth of successful looting, asked himself why candy couldn't be tasty and actually good for you. He and his father are now the engineers behind a million dollar a year revenue generator for nutritious candy. I am firmly confident that you can do the same in photography if you can establish the right attitude, networks, team, and with a little bit of creativity you can revolutionize the photo standards of today. Too often I hear that photography is dead and that the amateur/weekend photog is cheating the pros out of work. Here are some of the biggest excuses I hear most often:

1. The advent of the digital age has killed professional photography.
2. Cameras are getting better and cheaper every year so consumers need me less.
3. Photoshop is too difficult to learn. I miss the darkroom.
4. Everything original has already been thought of.
5. Someone will always undercut my fees and force me out of the business.
6. I can't compete because too many photogs are giving their work away for free.
7. Photography is getting way too expensive and I can no longer afford to be in the business.
Heather Rae in Guatemala from In Search of Squid © 2012 Terrell Neasley
Some of facts these people mention are true, but the conclusions they draw from them are ill-conceived. Digital photography has indeed put a camera in everybody's hands. Technology is making it cheaper to own better cameras. Nikon put a 24-megapixel sensor in their baseline entry level camera. Canon and Nikon have entry level Full-Frame (FX) cameras now. Pretty soon the DX format will become obsolete since FX has become cheaper. Cell phones and Mirrorless systems are killing the DSLR. Does that kill photography for the professional. NO! Being a Nikon/Canon camera owner does not a photographer make. If you think about it, EVERYBODY used to be full-frame. It was called 35mm film and it was the standard for the majority of camera owners. Yet the professional services were still required.

Heather Rae in Guatemala from In Search of Squid
© 2012 Terrell Neasley

Don't be afraid of tech. Things change. Change along with it and therein find your niche in the transition. Photography has been changing on a regular basis since 1820 and the same argument has been proposed regarding the ease of use for the consumer since the Kodak's Brownie in the early 1900's, the Polaroid in 1948, and disposable cameras in 1986. Digital is simply the latest paradigm. So since change is inevitable, the most important element about the business of photography is this...MOTIVATION. If you have the motivation, you will find a way. Pick a genre of photo that you love and run with it. If you hate fashion photography, don't do it just to make money. If you love underwater photography, carve out your spot in it and own it.

In most cases, a change of attitude is all it takes. Maybe you thought I would focus on marketing, management techniques, and financial control measures. I think those are all secondary. I won't waste your time discussing it because this post is already long enough. If you have the motivation to do this, be better at it, and all out succeed, then you will study, research and implement all the marketing and management you will need. So if you want me to approach this from an commercial perspective, then okay. Let me break it down like this:

1. Decide to do this and maintain a high motivation for it.
2. Remember at all times, this is a business.
3. Treat this like a business.
4. Make time for personal projects. (Shoot what you like often)
5. Give back. (Tithe, volunteer, help out upcoming togs)
Here is something more along the lines you might want to take a look at as for tips at FStoppers.com - Career Tips for Emerging Photogs

Here are some other good sites or the Emerging Professional:
1. Black Star Rising
2. Skip Cohen's Marketing Essentials International
3. Entrepreneur Magazine
4. Photopreneur
5. Small Business Administration
6. Marathon Press
7. US Library of Congress (Copyright Registration)
8. Professional Photographers of Amercia
9. Photo Attorney
10. Package Choice (Photography Business Insurance)


20 February 2012

WPPI and Some New Directions

"When you’re finished changing, you’re finished." 
- Benjamin Franklin

Model, Viki Vegas
This past week has been the start of WPPI, (Wedding and Portrait Photographers International). Its quite a big event and is being held at the MGM Convention Center. In spite of my current condition, I decided I'd attend WPPI University, or WPPI U at the MGM Grand Convention Center here in Vegas. It was 2 days of workshops, seminars, and lectures dealing with photography and its related issues. Some of it was motivational and some instructional, but we had the benefit of 13 speakers who are leaders in their trade come talk to about 400 attendees. I think without a doubt, Joe Buissink was my favorite. He was informative and inspiring, as well as a great speaker. Sue Bryce was also a talented host and speaker. The thing that seemed to be a common denominator between several of these speakers is the notion that they came from nothing special and built themselves into million-dollar studios. They all faced challenges and had to overcome obstacles, but they weren't given any advantages that made them any more special than the rest of us. So if there was any one message that I think they were trying to say collectively is that if they can do it the rest of us can too.

Model, Wonderhussy

My challenges were just in the attending. I decided at the last minute to be there after I read about some of the course schedules. My main focus was on day two, where a few speakers were discussing some of the business aspects of photography which is my main focus right now. Just getting from my car to the convention center was my biggest challenge. Then I realized I had to depend on the kindness of strangers to help me just get a simple cup of water back to may seat. I met a few people who sat around me that proved helpful as well as good company. The bathroom wasn't that near when you're on crutches. I woke up this morning with sore palms from carrying my weight so much on the handles of the crutches. Day two was incredibly exhausting. It was 12 hours of class time and when I got home, I was beat. I got to bed about 1am and woke up around 5am. But somewhere right before I was getting ready to make myself some waffles, I must have fallen asleep, because the next thing I knew my phone was ringing and it woke me up around 3 in the afternoon! I have no idea how I got back in bed, nor do I recall even falling asleep. I was due back up at WPPI that afternoon to meet with some of my NILMDTS cohorts at 2pm. I totally missed it.

Model, Wonderhussy
Taxes and accounting best practices, branding, back-up protection, etc., are some of the WPPI U topics I had an interested in. I have a MBA. I know management, marketing. I can do a lot of this on my own. But WANTING to do it is something else. I hate taxes and record-keeping. I don't want to concern myself with branding. I'd much rather have someone else do that for me. I've been rereading and reevaluating my business plan to see what has changed. Several aspects of my focus is indeed going in a different direction. My initial back-up solution is going to be different from what I initially outlined. The website will be changed and eventually another blog will be put in place. While Photo Anthems will be the primary domain name, I've recently registered some more. I picked up a speaker Craig Heidermann's Legal and Business Forms for Wedding and Portrait Photographers. He's has two careers as a full time attorney and a full-time photographer. I want to review all my current contracts after he pointed out a few things I hadn't considered in my own.

Model, Brittany V
Julieanne Kost, from Adobe, has got to be one of the most entertaining lecturers on nerd-related topics. She's a Photoshop wizard/guru/freak/nut. I'm telling you this woman can work layers like nobody's business. Check out her blog and get educated. She did a presentation on Adobe Lightroom and I now believe I'll start using it. She outlined some benefits I think I can actually use whereas before, I couldn't see how I was missing anything by using Bridge. All the other speakers where motivational or dealt with lighting and posing techniques. While informative, it wasn't where my interests currently lie. Some of the advice they gave I had to totally dismiss because it just wasn't my style. I identified most with Joe Buissink because his shooting style was closer to my own. Some of the people sitting next to me where surprised by his approach to photography while I just smiled, feeling validated to some degree.

The rest of this year is going to be way different from anything I had initially imagined last year. My goals have changed and my priorities have altered. I just need to heal so I can get started on it all.