|Art Model, Faerie|
In Part II of my Photographer's Block series, "Get Some Gear" was Tip #5 and that covered renting photo/video gear as an option to help you break free of Photographer's Block. I thought it might be a good idea to cover that in a little bit more depth.
B&C Camera is an independently owned brick and mortar camera store, owned by German photographer, Joe Dumic. It is one of the fastest growing stores in the western U.S. and is steadily evolving. The Camera Rental department is what I'll obviously focus on in this post. Joe continues to add more and more camera gear to the rental inventory. You can now get the newly released Sony A9 to rent if you want to try it out before you buy it. Testing gear is one thing. Businesses and professional shooters will rent out a lot of gear at one time. I remember when Matt Damon came to Las Vegas to film his latest "Jason Bourne" movie last year. You'd think those guys would have brought everything they needed, but nope. They came to B&C Camera for gear.
The first thing you have to understand is that B&C Camera is a retail camera store who happens to do rentals. So Joe has to secure his inventory with credit card deposits usually for the replacement cost of the rental. We get plenty of people who come in with cash deposits as well. They may need an extra speedlight and will do a cash deposit of $400 or so. You you'll need a credit card and you ID. But first, you online and choose some gear! You can reserve it right there on the spot for the date you need it for. Be smart and make your reservations as soon as you know you'll need the gear. There are multiple availabilities on a lot of rental gear, but not for everything. There's only one A9 at the moment, for instance. So reserve it before some other smart photog beats you to the punch.
After that, you simply pay the daily rental fee up front. You rent for 3 days at $50 per day, then you'll be charged $150 right there on the spot. But get this... Saturday, Sunday, and Monday count as ONE day... a weekend rate. So if you reserve it for Saturday, Sunday, and Monday, you only pay for ONE day, not 3. Just have it back on Monday before 7pm. So make your reservation online, bring in your credit card and ID, and sign all the paperwork. After all that, you're walking out with your gear with high expectations! Some things to keep in mind, though. You may need to also rent some extra batteries. And if you're getting a high resolution camera, you just might need some extra SD cards. The Sony A7rII is a 42-megapixel beast with large file sizes. I shoot with 32Gb cards. Maybe you'll want 64Gbs. So keep all that in mind. Happy Shooting!