|Art Model, Leslie ©2013 Terrell Neasley|
I call this the Commoditization of Photography (Or maybe its already been called that before.) And like any other commodity, a market has to exist for it. And if a market exists for any given commodity, equilibrium is an essential requirement. And by equilibrium, I mean supply and demand which is governed by that "invisible hand". Think about it. At one point in the life of photography, Supply was limited with a high demand. Photographers were paid well for their services because barriers to entry were relatively high. Cameras were expensive and the skill required to manipulate the camera to achieve a proper exposure and focus was a slow and arduous task made achievable with years of training in both the field AND in the darkroom.
And then technology happened. Significant advancements started to chip away at those barriers to entry. Leica introduced the first Auto Focus system in a camera. 1959 saw the first production of Varifocal or "Zoom" Lenses. Advancements in film chemistry also contributed to less complexity and skill needed for photography. Smaller sizes, Polaroid film, disposable cameras all inflamed the interest in consumer models. But as we all know, it was the advent of digital technology that ushered in the exponential changes in photography. Highter ISO's. More Megapixels. Dual Pixel Autofocus and CMOS sensors! Those barriers began to break open like the Berlin Wall. "EVERBODY'S GETTIN' INTO THE ACT!!", so to speak. But as I said, all markets require equilibrium. Supply has outpaced demand at a time when demand was beginning to dwindle anyway from other economic pressures. I'm sure you recall your ECON 101. What happens when supply outpaces demand? Prices fall. Things even out again.
Embrace pain. The world is so much easier when you do.
Dang! Somebody else used the term, "Commoditization of Photography" just earlier this year!!